NovaSkin Apparel

  • +50%

Еngagement rates

“Skincare meets streetwear.”

About NovaSkin Apparel

NovaSkin is a Gen Z-focused fashion brand known for bold skincare-inspired fashion. They had a loyal Instagram following, but sales weren’t reflecting the hype.

The challenge

NovaSkin’s conversion rate was stuck, despite:

  • Over 100K followers on Instagram and TikTok.

  • Trendy visuals and influencer shoutouts.

  • Consistent posting and traffic.

What they didn’t have:

  • A UGC video strategy to drive conversions.

  • Proper creative testing on ads.

  • A performance-driven funnel that turned attention into revenue.

They needed a viral spark with real ROI.

Services Used:
STRENGTH IN NUMBERS

Business impact

We launched an influencer-powered TikTok campaign with UGC that actually converted, ran continuous creative testing, and built a mobile-optimized funnel that nurtured clicks into checkouts.

7.4x

return on ad spend

40%

of all traffic from TikTok ads

-28%

decrease in cart abandonment

+70 %

Ecommerce 
growth

212 %

Increase in organic sessions

100%

Increase in organic contact form submissions

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